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Sutra Beauty® was established by a passionate group of hair styling professionals who sought to create top-of-the-line products at affordable prices.

By constantly considering customer feedback while looking for new ways to advance hairstyling technology, Sutra Beauty® has become the leader in hairstyling innovation and is the brand of choice for hairstylists all over the world.

To pursue our commitment to quality and innovation, we continually strive to develop the most effective and cutting-edge hair tools for both salon and in-home use.