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We develop products to improve the everyday man's experience, because, well, we are boys. We understand how painful ingrown hairs are. And how do you want your skin to be hydrated without being greasy. Or how embarrassing it can be if the meat isn't as fresh as it should be, it's not good.

We are married to the idea that men should be able to take care of themselves and not have to go broke. That we shouldn't have to use products full of harmful chemicals just to look and feel like a boss.

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