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In 1981, "Wilkinson Match" – based in the United Kingdom, sold its share in "Wilkinson Sword Middle East" to "Soliman's" Family currently "LORD International", which was launched with Wilkinson Sword technology to more than 70 countries around the globe to be presently considered as one of the six major companies operating in the international market of Wet Shaving.

LORD is cordially upholding a wide flexible spectrum of wet shaving products for both sex, including DE Blades, Single, Twin, Triple blade disposables, 5 Blades & Systems under own brands (LORD, ASCO, Big BEN, SHARK, …etc),

LORD also produce "Private Label" line of wet shaving products to a considerable number of Super Market Chains in Europe, North & South America.