HAIR LOVE means to Elchim a story that began in Milan in 1945, made of Italian innovation and manufacture of products for professionals in the respect of all types of hair.
We are not interested in objects that are not filled of love. We are interested that in every component we recognize the single hand that has worked here in Italy. We are interested in knowing what to do to improve the quality of our products and the life of those who use them. Because if there is a value, among the many that our family has transmitted since 1945, it is that quality is the only guarantee for our future. By choosing our products you will have in your hands the most ergonomic professional tools in the world. Light, balanced, silent and equipped with advanced technology to seal the cuticles of the hair while preserving health and beauty.