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Since its launch in 1904, Borotalco has long been the best-known talcum powder brand in Italy. Effectively blending both tradition and innovation, today Borotalco is a young and dynamic brand that offers a complete line of premium, effective and modern products for hygiene and personal care with its characteristic scent. The range includes deodorants, bath foams, shower gels, soaps, body sprays and body lotions. A leading player in the Italian market, Borotalco has recently penetrated the Swiss and Austrian markets.